In early 2024, I had the privilege of collaborating with BlackBird Productions on an exciting project for ST Engineering at the renowned Singapore Airshow. ST Engineering, a global leader in defense technology, and engineering, entrusted us with the task of creating a captivating animation for the Digital Systems centerpiece in their pavilion.

This installation housed on a striking 8-meter curved screen, aimed to showcase the innovation and prowess of ST Engineering's defense technologies.

Drawing inspiration from ST Engineering's brand identity manual and their vision for the presentation, we embarked on the journey of conceptualization. Our goal was to craft an animation that would evoke a sense of futuristic plausibility while embodying precision and corporate excellence. Delving into the intricacies of their offerings across aerospace, smart city solutions, marine, defense, public security, and digital technology, we developed a visual style that resonated with their brand.

Armed with a 3D model of the pavilion, we meticulously planned the composition of frames, aligning them with the screen's curvature and the stand's geometry. This strategic approach allowed us to create a seamless  illusion, where a virtual "shelf" appeared to hover above, revealing ST Engineering's custom 3D presentation icons and text.

The palette of black, dark gray, white, and electric turquoise symbolizes data transfer and technological progress.  Through precise execution and attention to detail, we brought ST Engineering's vision to life, leaving a lasting impression at the Singapore Airshow 2024.