Introduction & Project Overview
Collaborating with BlackBird Productions for ST Engineering at Singapore Airshow 2024
In early 2024, I had the privilege of collaborating with BlackBird Productions on an exciting project for ST Engineering at the renowned Singapore Airshow. ST Engineering, a global leader in defense technology, and engineering, entrusted us with the task of creating a captivating animation for the Digital Systems centerpiece in their pavilion.
This installation housed on a striking 8-meter curved screen, aimed to showcase the innovation and prowess of ST Engineering's defense technologies.
This installation housed on a striking 8-meter curved screen, aimed to showcase the innovation and prowess of ST Engineering's defense technologies.
Conceptualization & Design
Crafting a Futuristic Narrative
Drawing inspiration from ST Engineering's brand identity manual and their vision for the presentation, we embarked on the journey of conceptualization. Our goal was to craft an animation that would evoke a sense of futuristic plausibility while embodying precision and corporate excellence.
Delving into the intricacies of their offerings across aerospace, smart city solutions, marine, defense, public security, and digital technology, we developed a visual style that resonated with their brand.
Delving into the intricacies of their offerings across aerospace, smart city solutions, marine, defense, public security, and digital technology, we developed a visual style that resonated with their brand.
Execution & Implementation
Bringing the Vision to Life
Armed with a 3D model of the pavilion, we meticulously planned the composition of frames, aligning them with the screen's curvature and the stand's geometry. This strategic approach allowed us to create a seamless illusion, where a virtual "shelf" appeared to hover above, revealing ST Engineering's custom 3D presentation icons and text. The color palette, comprising shades of black, dark gray, luminous white, and electric turquoise was carefully chosen to symbolize data transfer and technological advancement. Through precise execution and attention to detail, we brought ST Engineering's vision to life, leaving a lasting impression at the Singapore Airshow 2024.
Projects
About
Dan Filip Radu specializes in creating 3D video promos and is proficient in both the visual and sound components, utilizing tools such as Cinema 4D, Blender, After Effects and Reason Studio
Links
